SAN FRANCISCO -- Brain scientist DJ Jacques Lavoisier premieres Emotiv Insight during his Davos Neuromix
Each year, at the Annual Meeting of the World Economic Forum in Davos (Switzerland), artists are provided a unique opportunity to showcase their work to world leaders. This year again, French electronic music producer and DJ Jacques Lavoisier is back to Davos with the new version for his trademark Neuromix.
The Neuromix is a unique experience combining (neuro) science, multi-sensory stimulation, electronic music, innovation and Emotiv’s BrainwearTM technology. As Jacques Lavoisier DJs or plays live electronic music, people attending the event can wear the Emotiv headset that records their brain activity. The brainwaves that are recorded are converted in real time to generate incredible visual patterns that change the atmosphere of a venue. During The Neuromix™ the reactions of the brain of the audience, their attention, and their emotions will generate incredible visual patterns. Thanks to his understanding of the brain & people’s emotions, and the enabling technology of Emotiv, Jacques has a unique ability to make each set unique, tailoring the musical and emotional atmosphere to the needs of the people he plays for.
After playing the Neuromix in 10 countries last year and joining the prestigious Kagency in New York (www.thekagency.com), he starts 2015 with a Neuromix performance for one of the most exclusive private events organized by a company working in space exploration. At Davos, he will premiere Emotiv’s new brain headset: Insight, to be released later this year.
“To have a comprehensive picture of one's health, we need both cognitive and physical well being. We want to empower individuals to understand their own brain and to accelerate brain research globally.” says Tan Le, Founder and CEO of Emotiv (emotiv.com). “The best way to achieve this is by making the enabling technology more affordable, easier to use and foster continued innovation by offering a development platform for developers and researchers.”
The Emotiv Insight measures electrical activity from 5 regions of the brain around the cerebral cortex. This spatial resolution is crucial to getting EEG data that will allow you to receive more in-depth information on your brain activity. The demand for self-driven, non-invasive, preventative options for people is increasing. People are interested in more wellness and fitness solutions to improve their quality of life and make better and more informed choices. Emotiv Insight allows users to optimize their brain fitness & performance, measure and monitor your own or your family’s cognitive health & wellbeing, and develop amazing new applications, like Neuromix.
Learn more about the Emotiv Insight at http://emotiv.com/
About DJ Jacques Lavoisier
Jacques is a musician with a twist. During the day, he is also world-renowned academic, expert in behavioral and brain sciences. He has (co-) authored more than 150 publications about the cutting-edge research he conducts on rhythm and the brain, sensorimotor coordination, social interactions and decision-making. After keeping his scientific and musical lives separated for more than a decade, he decided to combine his expertise in brain sciences of vision, sound rhythm and touch with his passion for electronic music to create the ultimate musical and multi-sensory experience. http://www.oullier.fr/
About Emotiv
Emotiv is a bioinformatics company offering a unique platform for crowd-sourced brain research. Emotiv leverages cloud computing, big data and mobile technology to offer valuable personal insights and accelerate brain research globally.
Media Contact
Kim Du
408 439 4227