Every second visitor comes to Spreadshirt (http://www.spreadshirt.co.uk/) via a mobile device. The print-on-demand platform for clothing and accessories registered twice as many mobile visitors in 2014 than in the previous year. In response the company has optimised essential elements of the platform for mobile use: the marketplace for personalised products and the check-out.
Philip Rooke, CEO, explains "These new developments have already proved their worth; we’ve seen mobile orders up 60% in the first few days after the launch, while traffic remained fairly stable. We expect mobile visits to increase by 20% to 30% in the run-up to Christmas season, which drove us to launch the mobile marketplace and optimised check-out in time for this very busy period. Our agile development process meant that our time-to-market was less than 3 months”.
The user-interface and the mobile marketplaces’ search facility have both been simplified; less text, more symbols and a stronger focus on designs. It now also includes a wish list feature, so browsers can save search results and complete the order at a later date. Spreadshirt saw this trend developing in 2014, as mobile visitors mostly completed their purchases on a desktop.
The second innovation simplifies mobile payment, which Philip Rooke believes will be a key trend for 2015. Leading this industry trend, Spreadshirt’s new single-page checkout is fully responsive and allows customers a convenient and intuitive checkout process. He says, "I think 2015 will be the year of mobile payment optimisation. We will make continuous improvements to our platform to turn the mobile visitors into mobile customers."
Note to Editors
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About Spreadshirt
Spreadshirt is one of the world's leading e-commerce platforms for on-demand printing of clothing and accessories. Its customers (individuals, businesses, organisations and teams) can create, buy and sell their ideas on over 150 different products.
The business model includes four areas where sellers and customers can offer or buy a product: Create Your Own, Spreadshirt's and other online market places, white-label online stores and Spreadshirt's fulfilment technology. Spreadshirt’s more than 70,000 active sellers include companies such as Otto, Beck's & Doctors without Borders.
Spreadshirt is active in 19 markets and 12 languages and operates five production sites in Germany, Poland, the USA and Brazil. The company was founded in 2002 and, in 2013, achieved revenue of around 72 million Euros, printed about 3.3 million articles and sent them to more than 40 countries.
Yink, a large volume provider for individual textile and promotional printing is also part of the Spreadshirt family.
www.spreadshirt.co.uk
For more information about Spreadshirt, please contact PR Savvy
Mayra Cunningham / mayra.cunningham@prsavvy.co.uk / 078 2525 1615
Kate Warwick / kate.warwick@prsavvy.co.uk / 078 1069 7282
