AUCKLAND, New Zealand -- NZ's favourite big, red retailer, The Warehouse, worked with local mobile innovation powerhouse, Sush Mobile, to create an entirely new shopping experience for New Zealand customers.

The innovation behind the app allows users to scan the barcode of everyday items, like those found in The Warehouse and other stores, and instantly retrieve the price of the item being sold by Warehouse. Easy scan and compare shopping, even in competing retailers, heralds the app as a first for New Zealand shoppers.

The Warehouse is in a unique position in New Zealand, in that it offers a virtually unrivalled range of consumer goods in one store. In this regard the app is comparable to some overseas utilities tied to US-only retailers.

Users can walk into any competing shop and scan an item. The Your Warehouse app will present the same item as it exists in The Warehouse catalogue along with product details and price. What this means for consumers is that they can compare prices on-the-spot, in-between competing retailers, and get the best deal.

Shopping online just got even better
NZ's largest catalogue of goods in the palm of your hand.

The Warehouse has stores all over New Zealand. With Your Warehouse, users can browse the entire catalogue of goods offered nationwide in one sleek and convenient app.

Scan and compare
Now Kiwis can get a price check from just about anywhere.

Scan any barcode. If the product is in The Warehouse catalogue, users can instantly compare and find the best price. ‘Your Warehouse’ will revolutionise the way Kiwis shop because it introduces the very first nation-wide barcode scanner, integrated with a major national retailer in a consumer mobile application that works across a diverse range of everyday products.

NZ's largest retail chain
NZ's largest catalogue of goods in the palm of your hand. The Warehouse has stores all over New Zealand. With Your Warehouse, users can browse the catalogue of goods offered nationwide in one sleek and convenient app.

All specials in one place
Every sale, special offer, and combo deal is conveniently sorted by category in the Your Warehouse app. Top deals and special offers are advertised right on the home screen.

Wish lists and sales alerts
Your Warehouse allows users to add products to a wishlist, making them easy to find again later. Users also have the option of receiving push notifications when that product goes on sale.

The next generation of retail is here
The Warehouse, together with Sush Mobile, has developed an exciting mobile solution to challenge conventional online shopping, and give The Warehouse a competitive edge by offering an unmatched shopping experience.

Feature Overview
• Specials & Announcements advertised on app home screen at your fingertips
• Comprehensive list of all specials, reduced items, and combination sales
• Barcode Scanner
• National product/price lookup
• Save favourite items for later with the Wishlist
• Get directions to one of more than 91 stores in New Zealand.
• Use GPS to find the store nearest you.
• Login with a secure username and password.

Plenty more in the pipeline
Sush Mobile continues to drive innovation across a diverse range of industries. Of late, new trends in mCommerce have sparked much excitement around the world. Sush Mobile is already exploring potential advances in retail technology and other areas, pioneering work in New Zealand with the latest draft BLE (Bluetooth Low Energy) standards devices available. mCommerce reports for 2014 have indicated BLE as a major potential component in shaping future mobile-driven physical retail space commerce.

Scan and compare, alongside comprehensive access to retailer content directly through a mobile device is sure to be a huge benefit for both businesses and consumers, though it is only one more step forward in what is anticipated to be an exciting journey.

"We're right in the middle of a wildfire of innovation, that's burning across nearly every conceivable industry imaginable. The Warehouse app represents a huge leap forward in mCommerce paradigms for New Zealand. We've already started experimenting with BLE, and look forward to sparking the next big thing here in NZ."

– Sheenu Chawla, Managing Director, Sush Mobile

“As a customer led business, one of TW Group’s key strategies is to become New Zealand’s leading Multichannel retailer and I believe that by challenging traditional shopping conventions, we are offering our customers an unmatched retail experience. It's exciting to be able to offer our customers this revolutionary shopping tool and as the country’s largest non-food retailer with over 50,000 products online, the new app means users will have New Zealand’s largest catalogue of products at their fingertips,”

– Mark Powell, CEO, TW Group

About The Warehouse
The Warehouse Group (TW Group) comprises 92 The Warehouse stores, 76 Noel Leeming stores and 63 Warehouse Stationery stores in New Zealand and several online businesses. The company had turnover of $2.2 billion in FY13 and employs over 10,000 people.

About Sush Mobile
An innovative mobile solutions provider based in Auckland and Wellington, Sush Mobile specialises in providing comprehensive enterprise mobile solutions that generate demonstrable return for its customers. Clever tools aligned with business objectives offer businesses sustainability within a dynamic, ever-changing global marketplace. www.sushmobile.co.nz

Mobile device platforms
Your Warehouse app is available on Android and iOS

Google Play Store: < https://play.google.com/store/apps/details?id=nz.co.thewa... >

iOS App Store: < https://itunes.apple.com/nz/app/your-warehouse-your-way/i... >

Additional links


Sush Mobile < http://www.sushmobile.co.nz >

Sush Mobile Your Warehouse App Page: < http://www.sushmobile.co.nz/your-warehouse/ >

The Warehouse Group < http://www.thewarehouse.co.nz >


Media Contact
Sush Mobile
09 281 5603