KLAMPENBORG, Denmark -- European software industry executives will gather in Munich on November 21-22, 2013 to discuss best practice approaches for entering foreign markets and generating global market shares. At the workshop Professor Dr. Thomas Hess will present the results from the recent 2-year research project on what makes some software companies successful in generating international growth where others fail.
"The American software industry enjoys a domestic market representing close to 40% of global demand for software related products and services," says Hans Peter Bech, the workshop facilitator. "The biggest domestic market in Europe (Germany) represents only 5,7% and the smallest (Iceland) 0,02%. European software companies must learn to expand internationally very early in their life cycle otherwise they will be run over by their North American competitors. We are happy to have Professor Hess representing the very surprising results from the “German Software Champions” research project."
The European market is extremely fragmented with different cultures, individual languages, and differences in local legislation and industry infrastructure and thus major variations in market requirements. European businesses have traditionally been excellent in mastering these differences. However the innovation speed in the software industry requires an acceleration of the learning curve. Software companies must expand much earlier in their life cycle, much faster, with less funding and without making major mistakes. This workshop is one in a series of workshops where European software executives discuss international growth best practise and build personal, international networks at the same time.
For more information and booking: http://www.tbkacademy.com
About TBK Consult
The objective of TBK Consult is to assist software companies with local and global growth. The objectives of the TBK Academy® are to share approaches and experiences with various go-to-market strategies and frameworks and to give software executives an opportunity to build an international network of peers.
