DOHA, Qatar -- Qatar-based Credo, a subsidiary of Loyalty Business Development & Investment (LBDI), is bringing the most select Italian lighting and furnishing brands to the Middle East – to date introducing around 80 companies to the region.

Mohammed Khayyat, managing director of Credo, notes: “In the lighting alone we have about 44 companies, including the largest companies for lighting in Italy, such as Disano, as well as decorative lighting from both Italy and Turkey and further examples from the Czech Republic.”

While the company started in lighting, its interests quickly expanded to include furniture and sanitary wear and continued into bathroom furnishings, also supplying ceramic and tiles.

Khayyat adds: “Then for the kitchen, we provide the modern and wooden furnishings; for the contract division, we supply all of the cladding materials for the home, houses, wedding areas or multi-use halls; and for the retail division we also have chairs, dining tables and the like.”

Until now the focus has mainly been on Italy, but the company has begun to explore Spain in order to both diversify its base and to provide a contrasting style of European furnishing.

Mohammed Moutaz Khayyat, CEO of LBDI, adds: “If you are professional you work with many companies and not just a handful. For the furniture we are working with three factories in Italy, and they are also the largest and specialists in supplying large contrac