Introducing the "Truth Serum Sessions" with Ophthalmologist, Founder & CEO Michael Brinkenhoff, M.D.

Ventura, Calif., Feb. 20, 2025 - RevitaLash® Cosmetics, globally recognized for its innovative lash, brow, and hair beautification products, is launching a new digital series featuring Founder & CEO, Michael Brinkenhoff, M.D. These digestible shorts are aimed at quickly arming consumers with facts about the company's lash and brow products, dispelling misinformation, and sharing the impetus for his work in creating today's booming lash serum category.

The "Truth Serum Sessions" is a twelve-part digital series that will be featured across the company's social media footprint, and will provide education on the brand's safety-tested, physician-developed RevitaLash® Advanced lash serums, including the brand's responsible approach to tracking consumer experiences with their products, the reason behind their lash products' unique application instructions, and the importance of consumers doing their research prior to making a purchase decision. The videos will also share details on RevitaLash® Cosmetics' year-round Eternally Pink® pledge, which since 2008 has yielded over $9 million in proceeds and counting that have gone towards breast cancer research and patient care.

"It is time to bring education to the forefront and correct inaccurate narratives around lash and brow serums," said Dr. Michael Brinkenhoff, Founder and CEO of RevitaLash® Cosmetics. "With so many options available in the category today, it's important that consumers do their research to vet the brands they buy from—including knowing the brands' history and founding, as well as their time on the market, safety record, and ongoing commitment to consumer trust."

The brand aims to spread greater awareness and education to replace misconceptions about their lash serums with accurate information and facts, while highlighting the strong points of difference in their approach to safety, and their transparent brand messaging. RevitaLash® Advanced lash serums are physician developed, and ophthalmologist reviewed to ensure safety to the delicate eye area. These informative videos will continue to build on the trust and proven results of RevitaLash® Cosmetics products, which have established the physician-led brand as an authority in the category, backed by expertise, while leading with innovation.

For more information on RevitaLash® Cosmetics and their products, visit https://www.revitalash.com/pages/faq and stay tuned for more on the brand's "Truth Serum Sessions".

About RevitaLash® Cosmetics
RevitaLash Cosmetics is a worldwide leader in developing advanced lash, brow and hair beautification products. Established in 2006, the collection includes award-winning RevitaLash® Advanced Eyelash Conditioner and RevitaBrow® Advanced Eyebrow Conditioner, and is available in physician's offices, spas, salons, and specialty retailers across 70+ countries. A supporter of non-profit breast cancer initiatives, RevitaLash® Cosmetics donates a portion of proceeds to research and education initiatives, giving back to the breast cancer community year-round, not just in October. For information, visit www.revitalash.com.

SOURCE RevitaLash Cosmetics