Have you ever wondered why fish don't use the world wide web? It's because they're scared of the net. Okay, it could also have something to do with a lack of opposable thumbs, but do you know how hard it is to find a joke about fish and the internet? "Why fish and the internet?" I'm going to pretend you asked. It's because now there's a reason to find fish online, and it has to do with making sure your next meal is fresh. Over the last decade, people have become increasingly concerned about the origin of their meals, and the process it has gone through before reaching them. The food tracing program from iFoodIQ allows your food to be tracked from its point of origin, all the way to your table, whether it has been harvested from the ocean or a farmer’s field. Head over to https://ifoodiq.com to learn more about how it works. The desire to know where food comes from, how fresh it is, and where it has been before it hits the table is nothing new. What is new is the ability to accurately and reliably track these details, and make them available in seconds, without adding layers of difficult procedures to those processing the food along the way. While you can learn where your meal was caught, packaged, and stored using the food traceability system, that is only a small part of what you're shown. iFoodIQ has become known for providing more than just the bare facts of where food has originated and attracting consumer interest by adding details about the people involved. The process begins by tracking the location where the fish are caught, crops are grown, or livestock is housed. Details that may interest consumers can be included, such as the location, date, and method of harvesting. Farm products will often include the name of the farm, while seafood will include the name of the ship where the product was caught. What makes iFoodIQ particularly attractive to consumers is the inclusion of brief biographies, which add a human interest angle. Ship captains may include a short bio that talks about how or why they became a captain, and how long they’ve owned the vessel. Farmers will often have information about how long their family has worked on that land or interesting facts about their food production. Since all of this information will vary with every product, it gives you a deeper insight into where your food is coming from, and an incentive to purchase trackable food again in the future. While the primary goal is to provide details about freshness, origin, and processing, that is only the beginning. To learn about the origins of your food, you only have to scan a QR code conveniently on the packaging, and the information will pop up on your smartphone. Whether you're looking to find out if your steak is grain-fed, your fish is fresh, or if the Captain wears an eye patch - iFoodIQ can help. It will give your customers something new with each food purchase, and show them that you really care about the food you're selling - what more can they ask for? Visit https://ifoodiq.com to find out how iFoodIQ food tracking works, and if it's right for your business.