Market Overview:

The global Self-Service Analytics Software market is expected to record an impressive annual average growth rate of 20% over the forecast period 2016-2022 and is planning a future market research (MRFR) in a detailed research report. Enterprises are increasingly embracing self-service analytics to provide functionality to business users at all levels.

The high demand for analytics in data interpretation is one of the preliminary factors driving the growth of the self-service analytics market. Businesses are moving away from traditional business intelligence tools to self-service analytics that can increasingly focus on strategic issues. Heterogeneous in nature and massive amounts of data pulled from multiple sources are complex and unstructured, requiring advanced analytics to gain in-depth business insights.

Key Players:

The global self-service analytics market is marked by the presence of key players including DrivenBI (U.S), Tableau Software (U.S), MicroStrategy (U.S), Vista equity partners (U.S), IBM Corporation (U.S.), SAP SE (Germany), Oracle Corporation (U.S.), Concur Technologies (U.S), TIBCO Software (U.S.), Crimson Hexagon (U.S), Syncsort (U.S), Alteryx (U.S), SAS Institute (U.S), Splunk (U.S), and Microsoft Corporation (U.S.). The global self-service analytics market is highly competitive where the key players are leveraging various strategies such as mergers, acquisitions, product launches, and others to sustain the intense competition in the market.

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Market Segmentation:

Market Dynamics
• Market Drivers
• Market Challenges
• Market Opportunities

Market Factor Analysis
• Porter’s Five Forces Analysis
• Supply Chain Analysis

Regional Insights:

Key markets for the global Self Service Analytics market include North America, Europe, Asia Pacific and other regions. North America dominates the global self-service analytics market. Early adoption of the latest technology, the regional focus of key players and the region's well-developed IT sector support the growth of the market. Europe is the second largest market due to the high interest in innovation gained from R&D. The Asia Pacific market for self-service analytics is expected to show high growth during the forecast period due to the rapid adoption of the latest technologies in various industries.

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