Set aside the political divide and negative news cycle – and focus on unity and celebrating what brings us together! To emphasize this, a new campaign is hitting the news.Patti Jewel, the CEO of FloridaSmart.com, has announced a new campaign walking along every beach in Florida to raise awareness of the need for protection. She will also be focusing on the people in the communities to showcase the good side of humanity in an effort to bring people together in a united state.If you care about coastal protection, conserving wildlife, protecting beaches, connecting communities, or own a local business in a beach town, and would like to take a walk with Patti, get in touch! She will be inviting locals to walk and talk along her journey.More information can be found at: https://www.floridasmart.com/articles/walk-sand-florida-beach-blogThe newly announced campaign is intended to provide positivity in this time of the pandemic and political divide. She wants to share an adventure and highlight the positive elements that unite people across the country by focusing on Florida’s beach towns.Part of the focus of her new campaign is to raise awareness of the need to protect the beaches and their wildlife. Her unique Florida beach journey will provide an insight into the variety of beaches available, and the people and wildlife that makes these beaches their home.Aiming to walk the entire Florida Peninsula coastline, Patti is focusing on uniting rather than the ongoing divisive news cycle. She explains that it has been a tough year, with the pandemic still impacting lives and people living in a world of fear and anxiety. Alongside this, there has been rising political divide and she feels the need to bring people together, rather than allowing the cracks to grow. With this in mind, she aims to show the human spirit of hope and unity throughout her mission.At the core of her new campaign is the belief that people need to do more to move forward together. Her goals are to showcase the beautiful beaches raising awareness for the importance of protecting beaches. Strong emphasis will also be placed on the beach towns throughout the state, along with the people who live and work there.She states: “My journey will start at the northwestern tip in the Pensacola area and I will be walking east along the panhandle. I don't know how long this journey will take, but my goal is to walk the entire sandy coast including every beach in the entire peninsula of Florida.”Donations and sponsorships can be provided at: https://walkinthesand.com/florida-journeyShe will be joined on the adventure by her daughter, Cortney, who is the Senior Editor and Photographer for FloridaSmart.com. They will be producing content together with their FloridaSmart team to highlight and document the travels.Full details can be found on the URL above, and interested parties can follow the journey on Instagram @walksandbeach.Check out https://pattijewel.com/florida for more details about Patti's Florida mission.