LONDON - May 11, 2020 - The book is edited by Stephen Revell, Freshfields Bruckhaus Deringer LLP, on behalf of the International Bar Association.

"If you take one key lesson from the book it should be 'When in doubt, act; don't just make a list of actions'" Stephen Revell

The second edition of Business Development: A Practical Handbook for Lawyers examines the theory, tools and skills needed to implement effective business development in law firms today. Content covers the practical elements (such as what the perfect pitch looks like) as well as the strategic elements, including the variety of structures and approaches to business development at law firms of all sizes.

New chapters focus on technology and digital presence, as well as key client relationship management and the importance of emotional intelligence in successful business development and client retention.

In this edition, client interviews remain an important feature, and we hear from 10 new General Counsels on what successful business development looks like to them – which will be of great interest to readers.

"Learning from these interviews is reason alone to read this book"
Stephen Revell

The book is a one stop-shop on business development for law firms, marketing teams and lawyers in private practice. It will also be of interest to in-house lawyers, academics and other professional services providers.

"An invaluable handbook".
Professor Stephen Mayson, University College London

Publication information:

Consulting editor: Stephen Revell, Freshfields Bruckhaus Deringer LLP, on behalf of the International Bar Association

Publication date: Apr 2020

Format: Hardback

Pages: 339

Price: £140.00

ISBN: 9781787423343

For more information about this book

https://www.globelawandbusiness.com/books/business-development-a-practical-handbook-for-lawyers-second-edition

To obtain a review copy of Business Development: A Practical Handbook for Lawyers or interview the author please contact Sian O'Neill, Managing Director.

About Globe Law and Business
Globe Law and Business was established in 2005, and from the very beginning, we set out to create law books which are sufficiently high level to be of real use to the experienced professional, yet still accessible and easy to navigate. Most of our authors are drawn from Magic Circle and other top commercial firms, both in the UK and internationally.

Our titles are carefully produced, with the utmost attention paid to editorial, design and production processes. All our new books are also available as ebooks, which are compatible with most desktop, laptop and tablet devices. We have recently expanded our portfolio to include a new range of journals and Special Reports, produced to the same high standards as our books.

Contact
Sian O'Neill