Can you picture a dirt road? How about one like the Rich Mountain Road from Cades Cove, Great Smoky Mountains National Park, Tennessee that goes over a ridge top and down to Townsend, Tennessee? Cades Cove to Townsend on the blacktop takes longer than the trip through the woods on the dirt road. The top of the ridge on the dirt road has a lot of big oak trees in addition to the great views of the mountains and of Cades Cove. Townsend, Tennessee has a reputation as being the peaceful side of the Smoky's.
Most people don't know about the Rich Mountain Road. I would like to draw an analogy to a new way to internet search. The dirt road is much quicker to the result of Townsend, but traveling speed is slower. This new search is slower in speed to search results compared to some bigger searches that list a set of search results as people type. Nothing can compare with that kind of speed. The big question is what is included in that giant list. When someone wants exact matches, all the words, and related content in each search in different labeled sections, they use a service only available when using this new way to search. That brings me back to the dirt road.
Dirt roads like the Rich Mountain Road are simple and one way. All I have to do is drive. A clear view from that dirt road up on the ridge or clearly seeing search results are wonderful. Why in search should a person have to ask to exclude synonyms or related content when they can be excluded or at least listed in a different labeled section for me?
I compare a burger on a buffet and items in a search return. I like to pick what goes on my burger or in my search return instead of having to tell someone what not to include on my burger or in my search. I have been disappointed after going to a website and never finding what I was looking for because it was in a hidden keyword list. I don't care for mustard, thank you. Which kind of mustard you want excluded they ask? We have four kinds. I would like cheese. Which cheese do you not want? Do you not want cheddar, Colby or pepper jack? Do you not want American, provolone, Swiss or blue? Maybe you don't want cow or sheep cheese? How about not wanting the goat cheese? I do not want every single cheese on the buffet, maybe some folks do. I don’t judge others. Just like synonyms or related content, just what I asked for is fine. It is positive to say what to include instead of what to exclude.
Another example is the menu items available at a nearby sandwich shop I like. I go thru the line and get to tell the preparer what to include. This sandwich shop has six breads, ten different meats, eight cheeses, twelve condiments, and about fifteen vegetables available. Some one that was into probability and statistics could say how many different combinations of things I didn't want. My thanks for letting me get to pick what to include for the sandwich shop is returning for another sandwich. Same thing is going on in search. I only want what I want and not what someone wants to offer me in search return.
An even better example is an all you can eat buffet. The big draw at the all you can eat buffet is no one has to have everything, but everything is offered. Everyone gets only what they want. One buffet features over one hundred items. I pick what goes on my plate and they are fine with that. Imagine the scenario of 100 items on a plate and having to try to discard most of them without wasting food. The internet has the same thing. Everything is available, but please why so much of it has to be in my search return plate? To answer that one nobody has to look any farther than people that have developed a specialized industry that thinks of things to include for related words. Some search returns throw so many items at me that I can't consume them all.
Yet another example is like at an ice cream shop. I really like ice cream. When I get to go for an ice cream the ice cream shop doesn't try to get me to have every flavor. I even get to pick how I want to eat the ice cream. Choices are waffle cone, sugar cone, or a spoon and a bowl. On the new search I get to pick the site suffix. Choices, if I want to specify, are .edu, .org, .mil, or .gov. If I told the people at the ice cream shop to exclude 30 of the 31 flavors they would think I was nuts. Which kind of nuts, or related items, they might ask, you want excluded? If I miss telling what not to include I end up with peanuts. I am allergic to peanuts. Not really, but I know someone that is allergic to peanuts. I ask for the flavor or flavors I want and leave. Simple is better.
Game trails become wagon trails then they become dirt roads. When more people start using the dirt road, it gets gravel, then paved, then even a yellow stripe and shoulders. Then it gets faster. This new way to search is a great path on the information superhighway because it is like a limited access road straight to the wanted results.
I have a friend that lives up the road from Roan Mountain State Park 10 miles, in Hampton, Tennessee, population 752. Lonnie totaled a small car hitting an animal. The bear he hit lived. Traveling down the information road we call the internet I have had things jump in front of me as well. Stopping is mandatory with a popup that jumps on the screen with no warning.
Once (at least) while driving on the interstate highway in Tennessee I have driven past the exit I needed. A tractor trailer truck was blocking my view. After realizing the mistake, all I could was go to the next exit, turn around, and go back. Same thing happens with search returns, having to go back through the results trying to find something. The worst is having to tell the search to exclude the tractor trailer truck next time so I can see. What if I forget to say don't include house trailers? Having to say what to exclude is crazy! This internet road to exact matches, all the words, and then related in different sections is without detours. When someone wants a specific site suffix, like an exit from the superhighway, all they have to do is click one of the tabs. I have no means the knowledge to say other search doesn't have that option. I do have the experience and can say the new search called Norele.com, pronounced No"rel*e\, n. is the only one I know that has this clearly labeled.
Do your own search for "Rich Mountain Road, Cades Cove, Great Smoky Mountains" or other phrase with http://www.norele.com and your search engine of choice. Compare the results and you'll see why Norele.com is a new way to search!