Our company's Corporate Business Principle will continue to be "evolve and adapt to a changing world". Our foundation remains unchanged from the time of the origin of our company, and reflects the basic ideas of fairness, honesty, and a general concern for people.

Our company's business objective is to manufacture and market our products for shareholders, employees, consumers, customers and business partners in such a way that can sustain over the long term.

We do not favor short-term profit at the expense of successful long-term business development.

We believes that, as a general rule, legislation is the most effective safeguard of responsible conduct. Although in certain areas, extra guidance in the form of voluntary business principles is extremely beneficial. Therefore, the highest standards are ensured and reached throughout our organization.

Our company is conscious of the fact that the success of a corporation is a reflection of the professionalism, action and the responsible attitude of its management and employees. Therefore, recruitment of right people, ongoing training and development are imperative.

Our company strives to maintain our commitment to follow and respect all applicable laws in each market.

Our company understands the social responsibility we should bear, in order to protect the environment around us.

Our company not only express ourselves with words, we also backed these words with statistics.

We have the confidence to seek and fulfill the vision of our future, namely, to utilize our superior personnel, market, technology and capital to the ultimate limit; to acquire greater efficiency from management; to strive further in development in the business field, as well as enter into the e-commerce industry and explore further into other potentials; to help create a marvelous world for both human life and the community in the 21st Century; to develop and enhance the quality of work and life.