Our mission

To be an innovative and quality driven solution provider for sports and fitness retailers and sporting brands, focusing on product development and sourcing.


/ Background

Under the umbrella of a Chinese government owned trading company based in Hong Kong, we started to do business in 1993 as a dedicated barbell and dumbbell OEM supplier for the leading sporting goods retailers in the USA and around the world. In late 1996, we became an independent company in Hong Kong, opening our New Jersey office to better serve the USA customers.

/ Evolution and Development

In 2004, we started to successfully develop private label products for sports goods retailers, focusing on weight racks and benches. By 2006, we had developed more than 20 items under strength training category with major the USA sport goods retailers. In 2007, to further support our customer base, we introduced own lab factory in North China to enhance product development, sourcing and supply chain management capabilities.

/ Enhanced Capabilities

To support our product development, sourcing and supply chain infrastructure, our company has invested in putting together a team of devoted high caliber professionals in product design, engineering, manufacturing, sourcing, quality and operation management. Our investment in people and resources has helped us to establish strong business relationships with major sporting goods retailers and respected brands in America, Europe, and Australia.