Alok Industries is a leading manufacturer of color and additive master batches. Our Mission is to consistently improve our products processes and services to meet our customer needsallowing us to prosper as a business.


Vision:
We do not aim to be the largest masterbatch manufacturer in the country We want to be the best.


Values:
How we accomplish our mission and vision is as important to us as the mission and vision themselves.


People:
Our people are our strength. They are the driving force of the organization and determine our reputation and vitality. Involvement and teamwork are our core human values.


Products:
Our products are reflection of our work culture and ethics. As our products are viewed so are we.


Profits:
Profits are the ultimate measure of how efficiently we provide our customers with the best products for their needs. They are required to survive and grow. In order to sustain them we shall Produce what the market needs and Innovate continuously.

Guiding Principles:


Quality comes first:
To achieve customer satisfaction the quality of our products and customer service must be our number one priority. Profits chase quality.


Customer is the focus of everything we do:
Our business must be conducted with our customers in mind providing them with better products and services than our competition.


Distributors and Vendors are our Partners:
The Organization shall maintain mutually beneficial relationships with our distributors vendors and business associates.