Luzhou liquor industry, starting from Qin and Han dynasties, rising in Tang and Song dynasties, flourishing in Ming and Qing dynasties and now realizing development in New China, together with Luzhou Laojiao Company of the same origin, enjoy the reputation of famous liquor enterprise with Chinese Traditional Brand. Luzhou Laojiao I&E Co., Ltd. is under Luzhou Laojiao Company. The present Luzhou Laojiao Company is a large-scale backbone brewing group developed on the basis of 36 ancient brewing workshops in Ming and Qing dynasties.
As the cradle of Chinese strong aromatic liquor, Luzhou Laojiao of a long history has stood out from Chinese liquor industry for distinctive superiority. Our company has 1573 national treasure cellars which were the first established cellars (in 1573AD), the best-preserved and continuous long-operation brewing cellars in our country. In December 1996, our company was firstly listed as a National Cultural Relic Protection Unit in the liquor industry by the State Council. In 2006, our company was listed in World Cultural Heritage Tentative List by the state.
In May 2006, as the only representative of strong aroma liquor, the traditional brewing technique of Luzhou Laojiao was listed in the first batch of National Intangible Cultural Heritage List and became the first enterprise with the title of Dual National Treasures. As one of the Four Famous Chinese Liquors, Luzhou Laojiao Tequ Liquor was awarded the golden medal on the 1915 Panama Pacific International Exposition. At the 1952 National Liquor Testing Conference, our company was confirmed as the typical representative of strong aromatic liquor and was the only one that has won Famous Chinese Liquor for five times in succession. The registered trademark, Luzhou was one of the First National Ten Famous Trademarks. In 2006, the trademark, National Cellar, was the only one in the field to win Famous Trademark of China; in 2008, the trademark, Luzhou Ancient Distillery, was again awarded the Famous Trademark of China, thus making Luzhou Laojiao become the only enterprise with three Famous Trademarks of China.
Our company has abundant resources, such as 10084 ancient cellars, among which 1619 cellars are over hundred years. In recent years, our company has been accelerating the establishment of infrastructures, facilities, human resource systems and management systems. The original liquor storage is planned to extend from 80,000 tons to 200,000 tons. The modernized package throughput has achieved 150,000 tons and is possible to reach 500,000 tons by the construction of Luzhou Liquor Industry Developing Zone. There are two Chinese brewing masters, five national level liquor tasters, hundreds of brewing technicians and powerful management, scientific and marketing human resources, and all these have formed the Luzhou Laojiao Human Resources Paradise.
In accordance with the quality concept of "brewing with morality, being honest to all", our company always strives to produce excellent liquor, such as National Cellar 1573, Luzhou Laojiao sealed aged liquor, Luzhou Laojiao strong aroma classic, Luzhou Laojiao century old cellar, Luzhou Laojiao Tequ and others.
Luzhou Laojiao Company has set a comprehensive revenue goal of 80 billion Yuan in 2018 and plans to build the biggest liquor industry developing zone in China, namely, Liquor Valley of China. Our company exercises the brand and sustainable development strategy of "Dual Brand Building, Multi-Brand Operation, with liquor industry as core". To achieve the extension through the combination of traditional manufacturing and capital operation, our company aims to build ourselves a modern business group within economic globalization, an aircraft carrier in global liquor market as well as the backbone in the global alcoholic industry.
