Our company is 38 years old and so is the experience of our founder and Managing Director Shri S.M.SUBRAMANIAM. His wisdom, in introducing product after product, at the appropriate time to suit the metal finishing industry, is unbounded.

Our market was stretched in all geographical locations by our Marketing Director Mr.S.Meenakshisundaram who has 34 years of experience. Our Technical Director, Mr.S.Swaminathan, is now in his 29th year in this industry. Our reputation and track record is so well known that enquiries come not only from every nook and corner of India but even from every part of the world.

Being a quality driven organization, we meet the quality standard to specifications, requirements and expectations of customers. We have been bestowed a prestigious certification of ISO by TUV Germany for adhering to quality standards. Environmental issues, safety and compliance with national and international regulations are our top priorities. We lay special emphasis on aspects of safety and environmental protection right from the start of the production process.

Our in house testing laboratory is equipped with necessary instruments and apparatus used for testing raw material and finished chemicals. Each finished chemicals is introduced into the market after stringent tests in the laboratory by our quality inspectors.

We not only export our range of products to different part of the world but also provide technical consultancy to many. Our Directors were invited by many companies to assist them in the technical knowledge of manufacturing, marketing and in the usage of metal treatment chemicals. We also provide the technical know how for those industries who would like to manufacture these kind of chemical products.

It takes more than good quality chemicals to get satisfactory results; so, we do not just sell our chemicals but offer results to our customers. We give appropriate technical support through every stage of the process. We not only offer off-the- shelf solutions to customers; we also customize the chemicals to meet special needs of our customers. We are big enough to do it right and small enough for personalized service.

We are particularly happy to recall that, but for the first 6 or 7 customers in the year 1972, almost all our customers have been introduced to us by our existing customers. We cooperate with our customers to make sure that their job is done

We have come a long way; step by step; slowly but steadily, gathering good customers all along and building honest relationships. We are particularly happy to state that we have many customers in the Private and Public Sectors who have been regularly buying our chemicals for nearly 38 years without a break. Our customers include:

M/s BHEL, Trichy & Hyderabad
M/s HAL Bangalore
M/s Amararaja Batteries, Renigunta
Gujarat Steelco, Tata Ryerson Pune
L & T Demag, Caterpillar,
LMW Unit I & II Coimbatore
Roots Industries Coimbatore & LGB Group Karur
M/s Greaves Ltd., Chennai Gummidipoondi & Ranipet
M/s Ashok Leyland and their sub contractors
M/s TVS groups and their sub contractors etc.