Jiangsu Bosideng Down Wear Co., Ltd. (one subsidiary of the "Group") is one of the largest down apparel companies in China. With 5,620 retail outlets in more than 65 cities across the nation, we sell our down apparel under 6 core brands including "Bosideng", "Snow Flying", "Kangbo", "Bingjie", "Shuangyu" and "Shangyu". Through these brands, the Group offers a wide range of down apparel targeting various consumer segments, strengthening and expanding our leading position in Chinese down apparel industry.

According to China Industrial Information Issuing Center ("CIIIC"), in terms of sales in 2009, "Bosideng", "Snow Flying", "Kangbo" and "Bingjie" down apparel products achieved a combined market share of 38.0% in China. "Bosideng" had been a leading down apparel brand in China for 15 consecutive years from 1995 to 2009, according to CIIIC and the National Bureau of Statistics of China. As a leader in China down apparel industry, the Group introduced, for the 14th consecutive year, the latest fashionable winter apparel trends to the world on behalf of China at "China International Clothing and Accessories Fair". In 2006, our "Bosideng" brand was named as "One of China's Top 10 Brands in the World Market" by the World Confederation of Productivity Science, Chinese Association of Productivity Science and World Productivity Congress. In 2007, "Bosideng" was the only apparel brand awarded "China's World Famous Brand" by the PRC General Administration of Quality Supervision, Inspection and Quarantine. In 2008, "Bosideng" was awarded "Leading Textile Clothing Brand in China" by China National Textile and Apparel Council. In 2009, the Group was ranked 160th on the list of the "World's Most Reputable Companies" by Reputation Institute. The Group also ranked 13th of Most Valuable Chinese Brands in 2009 by R&F Global Information Group with brand value of RMB16.22 billion.

To further optimize our product mix and increase the profitability, the Group has gradually begun to implement a "non-season product" development strategy. In May 2009, the Group acquired a menswear company and made the entry into the menswear business. In the same month, the Group formed a joint venture company to get engaged in the sale, promotion and development of an international brand "Rocawear" in the Greater China Region. In March 2010, the Group launched the new metropolitan fashion brand of "BOSIDENG VOGUE". Currently, apart from financing the continuous development of three non-down apparel projects mentioned above, the Group is actively developing opportunities to acquire non-down apparel brand with high development potential and good reputation in order to further raise the share of non-down apparel business in total sales.