Cincinnati, Ohio Bruce Carter of Silco Fire & Security will speak to the membership of the National Association of Fire Equipment Distributors (NAFED) at their upcoming trade shows across the country this spring. NAFED is made up of over 1,000 fire equipment service companies across the United States and Canada.

With over 30 years of experience in the [fire protection industry](https://silcofs.com/), Bruce is the authority on selling fire protection services. Bruce will be speaking about the value of a customer and how to keep that Customer for Life. A businesss most valuable asset is its people. Certainly ranking a close second are its customers. Without customers, its inevitable that business withers on the vine. In his fast-paced program, Bruce will identify the characteristics and qualities of todays most effective customer service providers. He will show precisely how they go about wowing their clients with a lifetime of unsurpassed service.

About Bruce Carter

Bruce Carter is Silco Fire & Securitys Corporate Sales Manager, managing Silcos sales force for the state of Ohio. For over 30 years Bruce Carter has been a fire protection sales professional. From fire equipment technician to Salesman to Vice President of a leading Midwestern fire protection company, to owning his own sales training business where he trained 100s of fire protection businesses across the country, Bruce speaks as one who truly has been there.

About Silco Fire & Security

Silco is a family owned and managed business with the third and fourth generation of family ownership active and passionately involved in the business. Ownership also strives to create a family culture for its 195 employees. Silco can inspect and service virtually all fire and security equipment, including fire alarms, video surveillance systems, sprinkler systems, and much more.

For more information visit www.SilcoFS.com or contact Chris Leonidas with Silco Fire & Security, 10765 Medallion Drive, Cincinnati, OH 45241: Office: (513) 733-5655