Will Polley Search Engine Marketing is appealing to small businesses not to squander the potential tax reduction next April. Many small businesses and entrepreneurs can gain an average of £6000 per year in the removal of business rates.This is a huge opportunity for the Huthwaite and Sutton in Ashfield based businesses, to reinvest this gain from the tax man. The possibility to either improve their marketing and realise increased growth or if firms already have enough customers, then the rate relief could fund a new employee.
In 2011 when founder Will Polley had a new idea to form an online marketing business, while sharing space with another entraprenuer, but their rates bill was a big drain on proffits and a hinderence. Fortunately a short time after moving into the premeses the business rates were cut at a certain threshold. This immediately gave the company extra money to spend on sales and marketing. This new money went on to build a website and include search engine optimisation, which began to increase the amount of enquiries within months. Before the internet marketing business really took off the owner ran a family photography studio, which needed a constant influx of customers and interested local companies. This niche like others struggled to fill their marketing funnel with the right prospects. The demand for ongoing inquiries was now found mainly through a new internet marketing strategy. This solution proved more and more successful and became the top tactic to get more enquiries. This lead to a marketing discussion with a local wedding planning professional. The founders first small online marketing contract was agreed for a search engine optimisation on their site. This would realise the formation of a new business [Will Polley Search Engine Marketing](https://willpolley.net/online-marketing-for-local-business-owners/what-business-needs-online-optimisation/) whose goal was working to help small local businesses grow.
One of the earliest challenges Will Polley Search Engine Marketing faced was Finding business owners who didn't totally dismiss promotional content. Also to build trust in their eyes as many had lost time, money and online positioning with bad SEO from unscrupulus companies.
While every business, of course faces challenges, some, like Will Polley Search Engine Marketing are fortunate enough to enjoy real successes, wins and victories too. Once such victory came when a website was created and positioned in a local healthcare niche, when there were already older established firms with a good online presence. And after a month or so the new site was promoted to top of local searches in their field. This was achieved through industry standard SEO and also utilised video and social medi marketing.
Will Polley, Owner at Will Polley Search Engine Marketing was also quoted when discussing another big win. One of the early high points of Will Polley Search Engine Marketing's history so far was getting a new referral from a satisfied customer. This was proving the internet strategy was working and gaining new business and a growing client base all early on in the first year."
Founder, Will Polley says I believe the secret to getting this far in business today is providing great customer service and providing the result the customers want in an agreed time frame."
Will Polley Search Engine Marketing currently consists of One employee and has big plans for the upcoming year. One of their core objectives is to become better known to the local Nottinghamshire and regional East Midlands businesses and provide the best Search engine optimisation possible and help those companies that choose to work and promote in the internet marketing sphere.
More information on the business can be found at [https://willpolley.net](https://willpolley.net/online-marketing-for-local-business-owners/huthwaite-seo/)
