House Cleaning is not the typical industry where you would expect to see technology disrupt a model that has worked for a long time. Maid2Match is an on-demand home cleaning service that connects people with professional cleaners. After the customer selects a few details about their home and a convenient time, the system will process the information and book a cleaning team to take care of the mess.
[Maid2Match](http://www.maid2match.com.au/) launched in Brisbane early this year and is eyeing rapid growth after a promising start with more than 10,000 people visiting the site in the first two weeks of April already. Of the company's recent launch success, Maid2Match co-founder Jason Schulz said, I couldn't be more elated. We certainly didn't expect to receive the number of house cleaning jobs we have to date. We knew the cleaning industry hadn't changed much with the rise of the internet over the last 15 years and thought there was an opportunity to bring something of real value to homes and cleaners across Brisbane." In terms of future plans Jason said, We only bring on 1 cleaner out of every 85 applicants, so we see finding professional quality cleaners as being the bottleneck for growing Maid2Match. However, with that said we anticipate to hire 100 cleaners over the next 2 years." To achieve this quick start out of the gates, Maid2Match planned and executed the following tactics:
1) After deciding that they needed to be hyper-local in how they targeted customers they turned to Google Adwords. At any one time Maid2Match could be running more than 8,000 ads across the Google search network.
2) The best way to introduce people to a brand new service is through the warm referral of friends. With this in mind Maid2Match focused on generating word of mouth from the beginning. Going to the extent of occasionally leaving candles or bottles of wine behind after a clean.
About Maid2Match: With just a few clicks, Maid2Match's online platform will match customers with screened, background-checked and certified professional cleaners who maintain high customer ratings. This disruptive local cleaning model was launched in January 2015 from the founding team's hometown of Brisbane.
